Retention Beyond Email

If you’re an eCommerce operator who feels trapped–

pinned down by unpredictable cash flow, frustrated by high rates of customer churn, or stuck at a revenue plateau–

then this is going to be the most important thing you read all day. Here’s why…

My name is Alex Greifeld.

I’ve spent close to 15 years in the trenches, helping eCommerce brands understand their growth issues and scale with limited resources.

I’ve worked with brands at every stage of growth, from bootstrapped startups to huge, globally recognized brands like Coach and Kate Spade.

ALL of those brands struggled to grow their eCommerce sales channel consistently and profitably–it’s not just you.

I quickly found out that the root of the problem was the same, no matter what the brand’s positioning was in the market, or how much revenue they were driving:

Ask the typical eCommerce brand about “retention”, and they’ll start talking about their emails.

When revenue from repeat customers is down, the answer is almost always “send more emails” or “run a sale”.

Every existing customer is treated the same–same subject line, same email creative, same promotion.

And that can work in the short term, but within a few weeks, the brand will be right back to where it started–struggling to hit its sales and margin goals.

I’ve analyzed thousands of lines of transaction data for dozens of brands to help them get to the root of these issues.

And this work revealed something that even shocked me:

Your repeat customers are not a monolith.

There are six distinct "archetypes" of customer behavior that almost every eCom brand has in common.

That wasn’t even the most surprising thing I found!

After working with my clients to validate these findings, I discovered something that most retention marketers don’t know or won’t be honest about:

That’s right–you can send as many emails and texts as you want, but if you acquire the wrong customers, none of that will matter.

To fix my clients’ issues with retention, we actually had to go upstream and start with acquisition:

Editing and expanding the product assortment, so customers had a compelling reason to make a second purchase.
Optimizing bundles and first purchase promotions to ward off low-value customers and attract those who were primed to spend more.
Layering in Zero Party Data to provide a crystal-clear picture of the brand’s highest value customer segments, so we could scale into them.

Does this mean that email and SMS marketing are irrelevant? Of course not!

But it does mean that successful brands use email and SMS strategically–sending different messages to brand-new customers with one lifetime order vs loyalists with 10 lifetime orders.

After seeing these same issues pop up again and again–even for brands that are household names–I started to wonder why retention is so misunderstood.

As I worked through the solutions with each brand, it occurred to me:

a lot of this stuff is needlessly complicated.

In fact, I started to develop these strategies while working with a MS in Chemistry and a PhD in data science.

These guys struggled to translate insights gleaned from statistical analysis of hundreds of lines of code into something actionable, that the brand’s team could understand.

But I saw the potential in their work. I knew there had to be a way to make this powerful knowledge actionable for every eCom operator and marketer.

So I developed simple frameworks and streamlined playbooks to help my clients squeeze every last dollar of LTV from each stage of the customer journey.

The starting rate for working with me on one of these projects is $5,000 USD. But I wanted to make this knowledge accessible for brands at every stage of growth. 

In Retention Beyond Email, I outline the six customer archetypes that live inside every brand’s customer file (including yours!) and then share proven tactics to get the most spend out of each one.

This course will answer the most common questions about retention:

Why do some customers spend more than others, and how do I get more of the high spenders?
What are acquisition offers, and what kind of offer is right for my brand?
How can I send more segmented, relevant emails without spending hundreds of hours building dozens of flows?
How do I measure the real impact of my retention marketing? How do I know it’s working?

The course contains 11 video lessons with over six hours of material.

Each lesson includes at least one in-depth guided exercise to implement what you learned. I also provide my own demonstration of four of these exercises, so you can see inside my process for analyzing data and generating growth ideas.

In this course, I will guide you through the same end-to-end customer journey optimization process I use in my own client projects.

You’ve seen the humble-brags online–

“Just sold out of our latest drop! So grateful for our customers!”

“Anyone have a media buyers’ slack group for five figure daily spenders?”

*Posts selfie with a metal Shopify “milestones” shopping bag trophy*

You’re probably wondering if the brags are fake.

I can assure you–having analyzed these brands’ data and worked with their founders and growth teams–they’re not lying.

Some brands really do scale effortlessly, at least compared to the average. These brands have one thing in common: they build retention into every aspect of their business, not just their email strategy.

The tools you need to optimize retention beyond email might seem complicated–merchandising, promotional strategy, customer cohort analysis. But I’ve put in the reps to make it simple.

If entrepreneurs with no prior experience in eCommerce or marketing can master this material and go on to build nine-figure brands, why couldn’t you?

You’re already one step ahead of the pack–looking beyond the industry best practices that get tossed around online and seeking out real, higher level solutions.

Every single customer you acquire is a vote towards the future of your brand.

When you stop begging for whatever customers you can get and start approaching growth strategically, business feels like a game, not a battle.

Retention Beyond Email will give you the map you need to get there.

In fact, this course provides a “growth map” for each of the six customer archetypes–a focused set of proven tactics that will help you leverage the customer’s existing behaviors to maximize their spend.

In this course, you will identify your most valuable customers, build products and offers that attract those customers, and then develop post-purchase funnels to keep more of them coming back.

You will also learn how to use lower quality customers strategically, with simple segmentation and offer strategies.

Three reasons:

First: the frameworks, strategies and tactics I share in this course have been vetted through nearly 15 years of experience with dozens of brands selling in every product category, at every price point, with every funding model.

Second: most retention and acquisition strategies you've seen before were built by siloed experts who don’t understand that retention and acquisition are connected, like an ecosystem.

Their tactics harm one side of the business to boost another. My strategies are holistic, so you can lift first purchase AOV and customer LTV.

Third: I help you focus on the highest leverage moments in your customer lifecycle and show you how to customize them based on what you’re selling and your unique business goals.

This course isn’t just a list of tactics (although I do share proven tactics). It’s a set of frameworks that will help you understand your business better, so you can build on top of what I share and continue to scale long after the course is complete.

→ One lesson on the 6 types of customers in every eCom business

→ Three lessons on improving new customer quality through merchandising, offers and zero party data

→ One lesson on the most critical, “make or break” moment in retention: winning the second purchase from more new customers

→ Two lessons on loyal customers and fan engagement

→ One lesson on churn–how to prevent it and how to revive churned customers

→ One lesson on promotions–how to root out customers who are addicted to sales, and how to use promotions strategically

→ One lesson on how to measure retention and prove your strategies are really working

→ Analyze your product assortment for gaps that are harming retention.

→ Brainstorm product line extensions that will boost your repeat purchase rate.

→ Develop compelling offers that will bring in new customers who are primed to spend more with you from the very first purchase.

→ Implement a Zero Party Data strategy that will help you understand why your best customers are buying from you, so you can find more of them.

→ Build a simple, personalized post-purchase marketing strategy for your key customer segments so you can improve your LTV without hours of busywork.

→ Use ChatGPT to draft up your own high-converting post-purchase email series in under 48 hours.

→ Run a “test and learn” loyalty marketing strategy that actually drives a lift in sales, instead of being stuck with the same points program every other brand is running.

→ Prioritize your retention marketing tests by potential impact, so you stop wasting time on work that doesn’t make sales go up.

→ Run a few simple reports that will help you diagnose your brand’s retention health and prioritize your retention marketing program.

These are the same strategies, analyses and tactics that I implement for my consulting projects, which have a starting rate of $5,000 USD.

But Retention Beyond Email doesn’t cost five figures, or even four. I priced this course at just $349.

For that price, you get more than six hours of proven frameworks and tactics, with step by step guides to apply them to your own brand’s unique situation.

There are two reasons I finally built this course, after five years of sharing pieces of this advice in my newsletter for free:

First: This year I have been getting more inbound than I have working hours–I can’t even offer 60 minute consulting calls anymore. That’s how effective this material is.

Second: I want to help founders at every stage of growth, even (especially) those that can’t afford to spend $5k or more to work with me one-on-one. 

Retention Beyond Email is for eCommerce brand owners, operators and marketers who want to level up their cash flow, improve the ROI of their marketing investment and finally feel in control of their retention marketing.

This course is for you if any of the following situations sound familiar:

If you don’t want to spend 2026 fighting an uphill battle to grow your eCommerce business, struggling to scale your ads consistently and watching more and more of your margins get eaten away by Meta/Google and your own discounting.

If you wish you had the economics to acquire customers at 1.2x ROAS, like all your competitors, instead of being stuck chasing a 2x ROAS.

If you’ve tried every email A/B test and optimization strategy in the known universe, and you feel like there must be something else you can do to improve your retention performance.

If your repeat customer revenue isn’t growing as fast as you think it should and you want to know WHY, once and for all.

If you’re pulling your hair out, wondering why so many of your new customers NEVER come back for a second purchase.

If you’re sick of wasting time on retention tests and loyalty activations that eat up tons of your team’s time and have NO observable impact on sales.

If you’re dreading another annual planning season where you you exit the room with a mile-long list of “priorities”, but no clear understanding of what will drive the most impact.

If you’re an early- or mid-career retention marketer who wants to level up their skillset and become a more structured and strategic thinker, so the next promotion you ask for is a no-brainer.

If you’re a senior retention marketer who wants to train up your team so they start coming up with better test ideas and focusing on work that lifts the top and bottom line.

However, this course may not be for you if…

You’re not willing to invest time (and a little money) in putting the course material into action. Many of the lessons leverage the Lifetimely app, which lets you analyze your customer file with no coding required. If that is a deal breaker…you’ll still get something out of this course, but not the full benefit.

You’re not willing to look beyond email and SMS to improve your retention. If you’re not ready–or able–to build retention into your customer acquisition process, this course is not for you.

You’re looking for “quick wins” or “hacks”. There are a handful of quick wins in this course, but you get the biggest wins if you trust the process and tailor my advice to your unique situation.

You’re not willing to get your hands a bit dirty with Excel, Lifetimely, Klaviyo and Shopify…or you don’t have someone else to do this for you.

Annual planning season is coming up fast.

Don’t let this be another year where you wake up on January 1st with ambitious growth goals, a vague idea of how to achieve them, and a mile long to-do list full of useless tactics.

Retention Beyond Email is the perfect partner for your 2026 planning process.

By the end of this course, you’ll understand where you need to focus to hit your sales goals and (more importantly) why.

That’s not the only reason to purchase Retention Beyond Email today. The price of this course will not stay at $349 forever.

Future releases of this course will feature new material and a higher price tag. But if you purchase today, you will have access to all future versions of this course.

This is your chance to get in early and realize the most benefit for the lowest price.

Plus–from a price to value POV, this is the best way to work with me.

Your biggest wins in eCommerce come down to a few crucial decisions, and this is one of them.

Let’s make 2026 the year that you finally feel in control of your growth, confident in your marketing calendar, and excited by the prospect of showing up to work each day.

If you apply the information in this course, it will be easy to earn back your $349 in just a few weeks.

Imagine what just a 1% improvement in repeat purchase rate could do for your business over the next month…or six months…or a year.

Whether you decide to buy this or not, I am wishing you and your brand the very best.

- Alex Greifeld

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Special Offer

Add to cart$500.00

11 video lessons with over 6 hours of content covering every stage of the customer lifecycle.

11 step-by-step exercises to help you apply the lessons to your unique business.

4 guided brainstorms and audits with demonstrations of each step in the process.

Retention reporting solved: step-by-step reporting tutorials for 3 key reports and a demonstration of how to interpret the reports.

A bonus post-purchase email generator pack with a flow map, email templates, a swipe file and ChatGPT prompts.

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