Fashion Brands: Your First Winning Meta Ad Is Just 7 Days Away.

Facebook Ads For Fashion Brands is the 5-step system built specifically for fashion brands so you can finally scale with confidence instead of burning money on guesswork.

You're staring at your Ads Manager again.

Another $500 gone. Maybe $1,000 this week. The ad that worked for three days just... stopped. And you have no idea why.

Your "Facebook ads expert" keeps telling you to "test more angles" and "try different hooks."

But you've been testing for months. You've tried UGC. You've tried lifestyle shots. You've tried the sexy carousel everyone swears works.

Nothing sticks.

And the worst part? You know your products are good. Your customers love them. The reviews are glowing. But somehow, that doesn't translate to ads that actually convert.

Meanwhile, you're watching other fashion brands scale on Meta and wondering: What am I missing?

Here's What Nobody Tells You About Scaling A Fashion Brand With Facebook Ads:

The problem isn't your products. It isn't your creative. It isn't even your targeting.

The problem is this: you're following a playbook designed for supplement brands, software companies, and info products.

Fashion is different. Fashion buyers are different.

And if you're running your Facebook ads like you're selling protein powder, you're going to keep burning money.

I know because I've spent 15 years in fashion eCommerce, and I've seen this exact pattern play out dozens of times, for fashion brands at every size and stage of growth.

Let Me Guess Where You Are Right Now

You've probably:

• Hired an agency that promised "proven systems" and gave you cookie-cutter campaigns that died after two weeks
• Watched your cost per purchase climb from $40 to $80 to $120 while your agency kept saying "just give it more time"
• Tried to DIY your ads using courses from Facebook ads "gurus" who've never worked with a fashion brand in their life
• Spent hours shooting content, writing copy, and testing campaigns that get clicks but zero purchases
• Started wondering if maybe Meta ads just don't work for your brand

You're watching competitors with worse products than yours scale profitably on Meta. You see their ads everywhere. You know they're working. So why isn't it working for you?

You're Not Bad At This

You're not missing some secret talent for Facebook ads.

You've just been following advice designed for a completely different business model.

I'm Alex Greifeld. I've spent 20 years in fashion—15 of those in digital marketing and eCommerce. I've worked with bootstrapped startups and global brands like Coach and Kate Spade.

And here's what I learned: Every single one of those brands struggled with Meta ads at first.

Even the brands with unlimited budgets and entire teams.

What I Discovered By Taking A Footwear Brand From Struggling To $10M In Annual Sales

I started working with a new women’s footwear client in 2023–a brand that you have heard of before, seen in major retailers, and might even have in your closet.

This brand had celebrity placements. Influencers wearing their shoes. A thriving eight-figure wholesale business.

But their eCommerce sales were stuck at under $2 million per year.

When I audited this brand’s Meta account, I saw the same three mistakes I've seen in 90% of fashion brand ad accounts:

1. They were featuring the wrong products in their ads (the ones they thought were cool, not the ones Meta users actually wanted)
2. They were testing the wrong things (wasting money on variables that don't matter)
3. Their media buyer was using outdated tactics from 2018 that haven’t worked since before iOS14

Here's what changed everything: We focused on product first.

For fashion brands, the products you feature in your ads are the most powerful thing that determines your success–or failure.

Product is more important than creative format, art direction, ad copy, “angles” or anything else a Facebook Ads “expert” might be telling you.

Once we started shooting the right products in the right creative formats and implementing a simple, modern media buying approach, everything clicked:

• The brand found its first winning ad in under two weeks
• We scaled ad spend to more than $1,000 per day
• The style featured in the winning ad sold out in a few weeks
• Within six weeks the brand had multiple winning ads in the account
• We were spending more than $5,000 per day on Facebook Ads–profitably
• Hit nearly $10 million in eCom revenue that year (a 4.5x improvement from the year before)

The products were always good. We just finally showed the right ones to the right people in the right way.

Every fashion brand needs a simple playbook to find that first winning ad, so they can feel confident in scaling up budgets and investing time and money in Facebook advertising.

And that’s why I developed…

Facebook Ads For Fashion Brands

After working with dozens of fashion brands, I developed a simple five-step process that consistently helps brands find their first winning ad in as little as 7 days.

Here's how it works:

STEP 1: Product Selection
Learn the three things that all winning products have in common, then use my simple process to identify these products in your assortment.

STEP 2: Creative Strategy
Discover the three proven ad formats for fashion that stop the scroll and drive conversions. I'll show you exactly how to shoot these formats, what to include, and what mistakes to avoid. You don't need a production team or fancy equipment for this.

STEP 3: KPI Calibration
Set the right profitability target for your ad spend so you don't kill winners before they can scale. I'll walk you through the exact formula I use with every client to determine their perfect scaling ROAS.

STEP 4: Campaign Structure
Set up your testing campaigns the right way so you find winners faster with less spend. I'll show you exactly which settings to use for CBO/ABO, attribution, exclusions, and audience targeting.

STEP 5: Results Analysis
Learn how to read your Meta data to identify winning ads with confidence. I'll give you my simple formula for calling an ad a winner or a loser, plus a live demonstration of how to interpret your results in Ads Manager.

This isn't theory. This is the exact system I've used with my clients to find their first scalable ad.

What You Get:

Facebook Ads For Fashion Brands gives you everything you need to implement this system:

✓ 5 Comprehensive Video Lessons
Step-by-step walkthroughs of all 5 parts of the system. You'll see exactly how to select winning products, determine your target ROAS, structure your campaigns, and analyze your results.

✓ Campaign Setup Demonstrations
Screen-share videos showing you exactly which settings to use in Meta Ads Manager. No guessing about CBO vs. ABO, attribution windows, or audience exclusions.

✓ The 3 Creative Formats Guide
Complete breakdown of the three ad formats that work for fashion brands, with DO's, DON'Ts, and dozens of real examples across every category (women's footwear, men's apparel, accessories, home goods).

✓ Creative Strategy Swipe File
A library of winning ad creatives organized by category so you can see what's working right now and adapt it for your brand.

✓ Lifetime Access
This isn't a course that expires. You get access to all lessons, all updates, and any new content I add. Forever.

Why am I so confident Facebook Ads For Fashion Brands is going to help you find your first winning ad? 3 reasons:

First: I’ve seen it work dozens of times.

I’ve implemented these strategies and coached founders on the implementation. I myself am not the “secret sauce”. The process works.

Second: This approach goes deeper than media buying.

Facebook Ads For Fashion Brands is grounded in the fashion buyer’s unique psychology.

It honors the power of product to make or break a fashion brand.

I understand that power, because I spent nearly five years working as a womenswear designer before I entered the field of digital marketing.

And finally…

This Is Not Just Another Facebook Ads Course, Or “Free” Agency Audit

You might have purchased courses or templates from “Facebook experts” in the past, or reached out to agencies for a “free” account audit.

I have not seen a single course on the market designed with the unique needs of fashion brands in mind–none of the biggest Facebook experts are talking about this stuff.

And the end goal of your standard “free” agency audit? Convince you to purchase higher ticket consulting or agency services.

In other words, these “solutions” are designed to fall short.

Facebook Ads For Fashion Brands is not just a teaser. I no longer offer media buying services and my bandwidth for new consulting clients is limited.

Instead, I want to empower you to manage this channel on your own.

My going rate for a comprehensive Meta ads audit is more than $2,000 USD, and my rates for a full marketing strategy audit starts at $10,000 USD.

I want to make this information accessible to brands of all sizes, so you can find your first winning ad in the next 30 days. That is why I am pricing this course at just $49...for now.

As time goes on, I will update and enhance this course based on the latest Meta best practices and new trends I observe in the market.

If you buy now, you will receive free access to all future versions of this product.

Your Brand’s Success Story Starts With Your First Winning Ad

It all starts with your first winning ad–the ad that sells out product, makes your Shopify sales go up, and actually makes you money in the process.

This ad will become the foundation of your brand’s cash flow engine.

Imagine how it would feel to wake up each day and see $5k, $10k or even $20k of revenue on your Shopify sales dashboard–consistently, predictably and profitably.

Imagine what you could create if you had the resources to outsource the “busywork” that’s holding you back.

Imagine what it will feel like when your fashion business is a source of pride and energy, instead of a source of stress.

With scalable, profitable Facebook ads that future is possible.

Facebook Ads For Fashion Brands gives you a system for managing Facebook ads with confidence and finding that first winning ad.

I have condensed more than a decade of experience working with eCommerce brands in the fashion industry into a simple 5 step process.

If you apply the information in this course, it will be easy to earn back your $49 in less than a month.

And not just that–with your first winning ad, you’ll start selling 10x multiples of the initial $49 investment, every day, profitably.

Whether you decide to buy this course or not, I am wishing you and your brand the very best.

– Alex Greifeld

Frequently Asked Questions

"Will this work for my type of fashion brand?"
This system works for any fashion brand selling physical products: women's apparel, men's apparel, footwear, accessories, home goods, jewelry. If you're selling fashion products on Shopify and running Meta ads, this applies to you.

If you sell a product where the main selling point is functional–like work boots or waterproof socks–this course will be informative, but the approach might not work for you.

"What if I've never run Meta ads before?"
Perfect. You won't have to unlearn bad habits. I'll show you exactly which settings to use and why. The campaign setup videos are beginner-friendly.

This is not a “how to use Meta Ads Manager 101” course. It does not cover every feature and setting in Ads Manager–just what you’ll need to launch your first winning ad.

The course assumes that you have an active Ads Manager account and that your brand’s website has the Meta pixel installed correctly.

"What if I'm already running ads but they're not working?"
Even better. You probably have data I can help you interpret. Module 2 will show you how to analyze your existing campaigns to find the best products to feature in your ads.

"How much ad budget do I need?"
I recommend at least $500 for your first round of testing. The system is designed to find winners quickly so you're not burning money on endless tests.

"What if I don't have time to shoot new content?"
Module 4 covers the fastest way to shoot the three core creative formats to unlock winning ads. You can do this with an iPhone in a few hours.

You’ll see the best results from this course if you shoot new content based on the guidelines I share. Content shoots don’t have to take weeks, require complicated planning or burn thousands of dollars.

"Do I need to hire an agency or ads manager?"
No. This system is designed for you to implement yourself. That said, if you do work with an agency or ads manager, this Blueprint will help you know if they actually understand fashion advertising or if they're just applying generic tactics.

"What if I try it and it doesn't work for me?"
I am so confident that the system outlined in Facebook Ads For Fashion Brands will find you a winning ad, I am offering a 30 day money-back guarantee. Try the course for 30 days. If you don't find any value in the system, or feel that it does not apply to your brand, I will give you a full refund.

P.S. If you’re still wondering– “is Facebook Ads For Fashion Brands right for me?” Here’s a quick guide to who will and will not benefit from this course:

This course is for you if:

✅You don’t want to waste another year burning thousands of dollars trying to make Facebook ads work for your brand.

✅You’re tired of working with agencies or media buyers who don’t get the fashion category and give you irrelevant advice like “we need to test more headlines” or “you should try a landing page”.

✅Your brand is getting traction outside of eCommerce, or it’s already scaling successfully in wholesale. You know that Facebook ads should be working–demand is there–but you just can’t find the right approach.

✅You are always wondering “are these ads actually doing anything?” and want a simple framework for tying Facebook’s reporting to real sales results so you can increase budgets with confidence.

✅You’re sick of wasting time trying out different courses, mentorship programs and free resources–you want to focus on things that really grow your brand.

✅You are willing and able to get your hands “dirty”–potentially shooting some new photos and videos of your product, and building out your first campaign in Meta ads manager. Or, you have a team member who can do this for you.

✅You are open minded and willing to try a new approach. You are willing to create photo and video assets specifically for Facebook ads, instead of trying to shoehorn print advertising into this format.

This course is NOT for you if:

❌ You’re not willing to invest time (and a little money) in putting the course material into action. I recommend a total budget of $500 for your first test.

❌ You are looking for a complete beginner’s guide to Meta Ads Manager. In this course, I focus on a simple campaign setup that will help you find your first winning ad. This course assumes that you have a Meta ads account set up and that your site is pixeled correctly.

❌ You have very strict brand guidelines. If your logo must appear in every ad…if your brand must use specific fonts in every piece of creative…if you must feature a specific set of 5 seasonal campaign photos…then this approach will not work for you.

❌ You have product acceptance issues or you are targeting a very niche market. This course can not overcome issues with product-market fit, but it will help you validate product-market fit on Meta.