75 Point Meta Ads Audit For Fashion Brands

If you’re struggling to grow a fashion brand online...

...whether you are trying to do your first million dollars in revenue, or you are stuck at a 7, 8 or 9 figure plateau...

then this is going to be the most important thing you read all day. Here’s why:

My name is Alex Greifeld.

I have spent my entire adult life–almost 20 years–working in the fashion industry, with 15 of those years in digital marketing and eCommerce.

I have worked with brands of all sizes, from bootstrapped startups to huge, globally recognized brands.

ALL of those brands struggled to grow their eCommerce sales channel consistently–it’s not just you.

These issues are so common that I started a consulting practice to solve them. Since then I’ve audited the marketing strategies and the Meta Ads accounts of dozens of brands.

I quickly found out that the root of the problem for most of these brands was the same, no matter what the brand’s positioning was in the market, or how much revenue they were driving:

If your ads won’t spend, die off quickly, or can’t even hit a 1x ROAS–you’re probably following the wrong playbook.

And that is because, by my estimation, 80% of media buyers don’t know how to scale a fashion brand. It doesn't matter if they're agency, freelance or in-house.

They fall into one of two categories:

They use outdated media buying strategies that haven’t really worked since 2018.
They’re used to playing the game on easy mode, working with beauty, supplements and consumer products brands that play by a completely different set of rules.

Neither of these approaches are going to scale a fashion brand.

Fashion really is a unique business model, with its own unique consumer mindset and buyer journey.

You need to build out every part of your Meta ads strategy with the fashion buyer journey in mind if you want to scale your brand.

It all started with my most challenging consulting client–a footwear brand.

They had a thriving eight figure wholesale business, but could not get their eCom sales past $2 million per year.

When I looked into the ad account, the reason was obvious: their media buyer was following an outdated playbook–running dozens of low budget campaigns and testing audiences instead of new ad creative.

I took over, implemented a modern media buying strategy, and quickly scaled spend up to $2k per day. But I knew the brand could do better. If wholesale was thriving, why weren’t we?

Then, it hit me: we weren’t marketing the right products. Our ads focused on wholesale best sellers. Those were driven by regional tastes and trends.

Instead, we needed to think of our ads like social media content: what products were going to stop the scroll?

Within a week, we had a new batch of ad creative live that followed this approach. And within a month, we were profitably spending $7k/day on Meta new customer acquisition at a 2.5x ROAS.

Things only improved from there–the brand did almost $10M in sales in the first 12 months we worked together.

As I scaled this client and consulted with others, I saw the same set of common mistakes holding everyone back. And that’s why I developed…

If you’re tired of spending hours a day in Ads Manager and seeing zero progress...

...you could be a few simple changes away from scaling Meta to $3-5k per day or more and seeing a real impact on your revenue numbers.

If you believe in your fashion brand and want to give it a fighting chance to scale on Meta, you need this audit.

When I apply the tactics outlined in this audit, my clients typically find their first winning ad within weeks and continue to scale from there.

It didn’t matter if your brand is 100 years old and doing $100M/year, or less than a year old and struggling to scale its first Meta ad–growth comes down to seven key factors:

1. Your campaign objectives & goals

2. How you use targeting

3. How you set budgets

4. The products you advertise & how you present them

5.How many ads you make & what kind

6. How you structure your testing process

7. How you set KPIs to define success & manage spend

You might have purchased audit templates from media buyers in the past, or reached out to agencies for a “free” account audit.

The end goal of these audits is to convince you to purchase higher ticket consulting or agency services.

In other words, these “solutions” are designed to fall short.

My 75 Point Meta Ads Audit is not just a teaser. I don’t offer media buying services and my bandwidth for new consulting clients is very limited.

Instead, I want to empower you to manage this channel on your own.

That’s why the My 75 Point Meta Ads Audit contains:

→ 75 specific tactics, settings and best practices, split across the 7 key areas I outlined above (plus one bonus area…you’ll have to buy the audit for that one).

→ Instructions for where to find each setting/tactic in Business Manager.

→ A simple explanation of why I’m making the recommendations in each of the 7 key areas, so you can become a more strategic media buyer.

→ The secret to connecting with the fashion consumer, and why the fashion purchase journey is so different from other product categories.

→ Next steps–a list of vetted resources for learning more about media buying and creative strategy.

My going rate for a comprehensive Meta ads audit is almost $2k, and my rates for a full marketing strategy audit starts at $8k.

I want to make this information accessible to brands of all sizes, so I am pricing this audit template at just $29...for now.

As time goes on, I will update and enhance this document based on the latest Meta best practices and what I observe in the market.

If you buy now, you will receive free access to all future versions of this product.

If you decide to put it off and “come back later”, the price will only go up.

I’m sure you’ve seen them all over social media–fashion brand owners racking up win after win and gratitude posting “I’m so thankful for Meta ads!”

If you’ve been struggling with Meta, these humble brag posts might make you angry.

Don't be. There isn’t some “secret media buying hack” that these brands know, and you don’t. Success is all about getting the basics right.

Unfortunately, when it comes to fashion, few “experts” actually know the basics. There are a few exceptions and I’m one of them.

I’ve condensed my learnings into the 75 most powerful, effective strategies, settings and tactics and I’m giving it to you for just $29.

If you apply the information in this document, it will be easy to earn back your $29 in less than a week.

Whether you decide to buy this or not, I am wishing you and your brand the very best.

– Alex Greifeld

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